PLANAT.IT
Photographs and website for Planat, a private house with five apartments in San Cassiano, Alta Badia: the house, the alpacas, a site in three languages.
- Planat · a private house with five apartments
- San Cassiano, Alta Badia
- The house, the alpaca stable and the people who live it
- Design and development · IT · DE · EN
- 2026
A family house with five apartments had to be understood before it could be booked: what the house is, where it stands, which apartment fits — and then a direct way to ask, with no intermediary between the guest and the people who host them.
A site in Italian, German and English, ordered the way a guest decides: the house and its identity, the place around it, the five apartments with guests and size, and one “Check availability” on every screen that hands off to the house’s own booking engine — with email, phone and WhatsApp one tap away.
The life of the house, not a list of amenities
The alpacas live here; they are not an attraction. The site lets them, the pasture and the evenings at the table carry the identity — in a warm, typographic language, on a desktop and in the hand.
Space, silence, material, territory
The house is described in four words and shown in the evenings that prove them — hospitality and daily life in the same place.
From the first photograph to availability
The same path on a phone: four steps, and availability never more than one tap away.
01 · IdentityThe house, in one line 
02 · PlaceTrails, landscape, glimpses 
03 · ApartmentsFive, each with guests and size 
04 · AvailabilityBook directly with the house
Five apartments, one handoff
Each apartment — La Möra, Ladin Spirit, Ardesia, Boschel, Montaria — says who it sleeps and how large it is, and links straight to its own page on the house’s booking engine. The last screen asks for nothing but the stay.
What is under it
Three languages, one structure
Italian, German and English share one information architecture, with hreflang between every page.
A direct handoff
“Check availability” is on every screen, and each apartment opens its own page on the booking engine.
Measured only with consent
Analytics start only if the visitor agrees; the site works completely without them.
Prerendered, on Vercel
Next.js renders the pages ahead of time and Vercel serves them from the edge.
One layer of a larger system
planat.it is what guests see. Behind it, PLANAT OS — a separate, private system — plans and tracks the content the house publishes. Two projects, one business.
PLANAT OS, the system →Photographs for Planat.
The house, the alpaca stable and the people who live it.
Photography for hotels, restaurants and interiors →Tell me about your project